KRAFTON India has announced Bollywood superstar Ranveer Singh as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI). This strategic partnership not only signifies a harmonious blend of gaming thrill and celebrity charisma but also a significant leap forward in recognizing gaming as a medium for immersive entertainment and community engagement.

BGMI Launches Play Pure Campaign with Ranveer Singh as the Brand Ambassador

This partnership, which had long rumored for a long time, marks a crucial step in the evolution of the gaming industry. BGMI, already beloved as the nation’s top battle royale title, has found the perfect ally in Ranveer Singh. This alliance brings together the energy and passion of gamers with the dynamic presence of one of Bollywood’s most iconic figures.

Under this collaboration, KRAFTON is all set to launch the Play Pure campaign, a novel initiative aimed at celebrating the authenticity of BGMI players. Ranveer Singh will serve as the face of this campaign, urging BGMI enthusiasts to be bold and embrace their true selves on the battlegrounds.

Sean Hyunil Sohn – CEO, KRAFTON India, expressed his enthusiasm about this landmark partnership, stating, “We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment.”

Ranveer Singh, equally excited about this new venture, shared his thoughts, “As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie, and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community.”

Implications of a Bollywood BGMI Brand Ambassador

The collaboration between Ranveer Singh and BGMI heralds a new era for gaming entertainment in India. It signifies the fusion of two dynamic forces, gaming, and Bollywood, each known for pushing boundaries and redefining entertainment. With Ranveer Singh’s influence and KRAFTON’s commitment to delivering immersive gaming experiences, this partnership promises to elevate BGMI to greater heights and cement its position as a cultural phenomenon in the Indian gaming landscape.

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